How to survive the Amazon Effect?

In today’s evolving corporate world, Amazon and other ecommerce and tech innovators continue to raise the bar when it comes to customer expectations. As suggested by its name, the Amazon effect refers to Amazon’s influence. In fact, Amazon recognized the thriving opportunity in the market and used the web to revolutionize how we buy and […]

How to Maximize Profits with Customer Retention Strategies?

Customer retention is an essential element for growth and long-term profits for any business. In order to stay relevant and ensure customer satisfaction, it’s essential to constantly optimize and update your customer retention strategies. Everything from campaigns to improving your omnichannel strategy can help you boost customer retention and increase trust and loyalty. It is common for business leaders to think […]