Cognitive biases are psychological tendencies that cause the human brain to draw incorrect conclusions.
Most negotiators have difficulties processing all of the information they receive correctly and therefore have a tendency to make systematic errors when they process this information. These errors, also known as cognitive bias, are known to negatively influence our negotiation performance.
Our new high-impact e-learning course ‘Cognitive Bias in Negotiatons’ provides learners with a detailed insight on:
- the types of cognitive bias;
- how to avoid bias; and
- how to use bias to your advantage in negotiations.
The cognitive biases being covered include:
- Anchor bias
- Small sample size bias
- Sunk cost bias
- Halo effect
- Competitiveness bias
- Prepayment bias
- Attribution bias
- Confirmation bias
- Framing effect
Check out some sample video’s from our Youtube channel.