58% of staffs feel that they are not reaching their full potential due to the lack of skills and relevant qualifications and 23% of employees leave their jobs due to the lack of training and development opportunities. These statistics highlights the importance of training and development at the workplace as one of the key factors for employee motivation and loyalty which encourages staffs to adopt best practices in their jobs. Employees are constantly looking to grow and develop their skills and knowledge so as to move further in their careers. However, it is up to the organizations to take the right initiatives to promote career enrichment and development to keep employees satisfied and motivated, ensuring that they can reach their full potential.
Not nurturing a learning culture within an organization can prove to have a negative effect on the overall business operations in the long run. Employees may feel stuck in their professional lives which lead to demotivation and low productivity. It has been proven that 60% of employees would opt to stay with an employer that invests in their professional development, rather than go to an employer that pays a bit more but does not invest in professional development. This is because training not only leads to a successful business with high profitability but it also contributes to the professional development of the employees which make them even more competent in their roles.
Maintaining a learning culture through training is just a start towards progress within an organization. To take it one step further, it is essential to identify what kind of training will keep the employees motivated and ready to apply the skills and knowledge in their jobs. Nowadays, with the advent of new technology in learning, more and more companies have realized that modern learning is as effective as instructor-led training. With 900% growth of the e-learning industry since the year 2000 and 42% of companies witnessing an increase in revenue through e-learning, digital learning solutions has proved to be a promising way of training employees effectively.
Modern learning solutions such as simulations, webinars and gamifications have taken over the market with a high success rate and continue to boom year after year, with an estimation of 5% growth in the market between 2016 and 2023, exceeding USD 240 billion. The steep rise of e-learning is sure to reach significant heights in the years to come. Studies have shown that 72% of companies have experienced increased competitive advantage due to online training and every dollar invested in online training results in $30 in productivity. Productivity goes hand in hand with motivation and to ensure that employees are motivated to the optimum level; organizations have to go to the extra mile by adopting an innovative learning culture for continuous improvements.
Here are some ways in which training can help in boosting employee motivation and loyalty:
- Customized Learning Plan
The advent of digital learning has brought along personalized learning plans where the content is according to what is required for the role of the employee. For instance: Procurement and Supply Chain Academy provide application based e-learning solutions where employees receive knowledge and skills which they can directly apply to their roles. Through scenario-based e-learning videos, learners experience real work situations which prepare them to apply best practices when it comes to their jobs. This kind of customized learning proves to be more efficient as employees are being trained not just for the sake of doing so but to enhance their skills and knowledge for more effectiveness and productivity. As a result, staffs are more motivated to perform better and deliver positive outcomes.
- Track Progress
After being trained according to the competences they need, learners can track their progress. This is one of the most useful features that digital learning can offer. Unlike traditional training where tutors and records are required to give a clue about the learner’s performance, digital learning proves to be more efficient and a great way to save time. In just one click, learners can have access to their overall performance. This allows them to have a 360 degrees view on their progress. In this way, they are more motivated to do well to earn their valuable certifications at the end of their programs which certainly enhances their professional capabilities. The absence of tutors leads to independent and responsible learners. A survey by McGraw-Hill Education revealed that 77% of learners say that adaptive technology has helped them improve their grades and 48% of students say that technology helps them save time.
- Accessibility and Engaging training
A major advantage of digital learning is its easy accessibility to the e-learning solutions. Learners can learn in their comfort zone as e-learning materials may be accessible to the workforce anytime anywhere. Unlike classroom training, digital learning allows employees to learn at their own pace in their comfortable settings, having a positive impact on retention and the completion rate. In other words, employees are more motivated to complete their courses and apply these skills to their jobs. Ultimately, such practices lead to a more engaged workforce who is more likely to be loyal to their companies; studies have shown that organizations can achieve 18% boost in employee engagement by using e-learning technology.
People receive a huge motivation boost when their accomplishments are acknowledged. After the training, it is always good to recognize the achievements of the staffs. This will allow them to feel motivated and ready to give their best in their jobs. It leads to motivation and better employee engagement within the organization. Employers will benefit with increased productivity and profitability as employees will feel that their efforts are being appreciated. The certification offered at completion will add value to the professional development of the staffs. Finally, it represents a win-win situation for both the employer and the staff, leading to the most profitable business outcome.
Organizations should view training as a means to invest in their most valuable asset which is their employees. Encouraging a learning culture through effective training solutions has a domino effect on overall business operations whereby employees are motivated to apply their skills and knowledge which ultimately leads to superior productivity and profitability.