Creating corporate e-learning courses for competence development of corporations is definitely a tedious task. It requires a lot of involvement and determination. At the end of the day, the focus is to give the learner the best possible learning experience by combining different factors. High quality content, polished design, simple structures: are all key elements which Procurement and Supply Chain Academy take into consideration before launching a new course. This post is meant to share the valuable lessons we’ve learnt and put into practice within the organization for the last few years.
1. Don’t skip the analysis
One of the most crucial factors to be considered is to make an in-depth analysis of a particular company before assigning different corporate e-learning plans to learners. Assigning the same courses to all the employees might be tempting but this will prove to be time-consuming and ineffective. Teaching your employees what they already know will make them feel that you doubt their skills and it will be a waste of time for both the employer and the employee.
This is why Procurement and Supply Chain academy came up with individual learning plans following an in-depth buyer assessment and gap analysis. Based on the findings of individual assessments of employees or online assessments of larger organizations, a gap analysis is developed for each buyer which gives a clear picture of which competences need training and how much. This critical overview allows managers to determine whether the employees have the necessary skills to meet the company’s objective.
2. Design of corporate E-learning courses matters
Ever wondered how visual effects affect our learning experience? Well, there is a whole scientific explanation behind it. The cognitive load theory by John Sweller is the most effective researched theory for learning and the brain. Sweller argued that instructional designs can be used to reduce the total amount of mental efforts being used in the working memory of learners. This allows the corporate e-learning experience to be more effective.
Based on this theory, Procurement and Supply Chain Academy have put in place an innovative way of e-learning which allows the learner to experience real-life situations and encourages them to actively apply their knowledge and practice skills. Though the development time of such ‘high-impact’ e-learning courses can take longer than traditional e-learning concepts, the courses are fun to follow and often have higher ratings than classroom training.
3. Promoting courses plays a key role
Creating courses is only a part of the whole process. What comes after that is equally essential. The challenge is to reach out to the target market as proficiently as possible. Without a good marketing strategy, all the previous efforts might go to waste. Therefore, promoting the courses actively allows people to know about its existence. This is how the courses gain value and create interest in employees or managers of a company. It’s all about knowing the target audience and reaching out to them in the most professional way.
4. Don’t forget to add a human touch
Humans are naturally drawn towards emotion and human interactions. It is vital not to forget that learners are human beings and they need interactions at some point of time to gain better insights about any situation. At Procurement and Supply chain academy, apart from the aesthetic designs of the courses, the emphasis is also placed on a pro-active learner support. A multi-lingual support team is actively present to ensure an engaging and effective learning experience for customers. This leads to better completion rates and happy learners. The support team analyses the situation using two measurements which are: firstly, the adoption rate that determines the percentage of learners who successfully completed the courses. Secondly, customer satisfaction is a key element whereby the percentage of satisfied learners and management are calculated.
5. Focus on engaging content and outcomes
At the end of the day, the objective is to make sure that learners are getting valuable knowledge which they would be able to put into practice right away at their workplace. The key here is to create engaging content to hook the learners until the end of the course. Hence, no matter the medium used, content should be interesting and engaging. Good content combined with an aesthetic design definitely gets the job done. The final result leads to high productivity and a profitable company: exactly what everybody is looking for!
These are some of the best lessons we’ve learned as far as launching corporate E-learning academies is concerned. Of course, we are always striving to provide the best learning experience through innovation. We look forward to creating the highest quality courses to enhance procurement and supply chain capabilities of global practitioners.